When it comes to TikTok, content is more important than targeting. Ads must feel native to the platform


TikTok is an entertainment app. Finding ways to engage and create “thumbstop” content is how we approach the channel


We use a combination of analytics and post purchase surveys to attribute sales to TikTok

1.5 Billion users and counting

TikTok is the fastest growing social media platform in the last year. The app itself has transitioned over time and as more and more individuals use the app, the demographic starts to broaden. Many of our clients first reaction is that it’s still just an app for kids, but in reality the demographic is getting older, faster. If we learned anything from Facebook is that younger generations adopt first and then there is a large wave of elder users.

Short form content

Short form content is getting tighter, more interesting, and extremely consumable. If you’ve ever used the app, you’ll know what we mean. Creative is king here. Standing out within your audience is going to be a challenge, but totally achievable with the right strategy. We not only help design TikTok friendly content, but also serve it to our target audience.