Lenny & Eva Case Study
643% Revenue Growth in Less Than 90 Days
The Problem:
Lenny & Eva is a national jewelry brand that primarily grew by wholesale revenue. The client wanted to grow their eCommerce sales significantly at an efficient return. Previous agencies were unable to tap into the marketplace and create efficient growth.
The Solution:
Jewelry is a visual product. People buy jewelry because of the look and meaning behind it. Lockhern knew that we needed to use a combination of Facebook and Google Shopping to kick-start sales. In order to achieve the best results, we created net-new Facebook campaigns that split out targeting by interest and affinity. We also reviewed historical data to see where Lenny & Eva indexed the highest and then targeted those locations only. Additionally, we created high quality image creatives for the best selling products. We combined Facebook with the power of Google Shopping and launched with a healthy first month budget. Almost immediately we observed a significant growth in traffic and sales.
The Results:
Within 90 days, Lenny & Eva grew their revenue by 643% and have been able to keep revenue consistent since then.
