Microsoft Ads (Bing)
LESS COMPETITION, CHEAPER CPCS
Bing Ads can sometimes be considered the ‘forgotten stepchild’. Most advertisers solely focus on Google, but the Bing search engine still captures about 30% of online search queries every day. Due to their being less advertisers on the platform, cost per clicks tend to be cheaper than Google. A dollar can stretch a lot further on Bing.
As platforms shift exclusively to automated bidding, the need for lean hygienic data imported directly into the platforms is a fundamental requirement. This means making sure the conversion data is accurate and measured not only from a ROAS perspective, but also from a CAC and New Customer ROAS.