LESS COMPETITION, CHEAPER CPCS
Bing Ads can sometimes be considered the ‘forgotten stepchild’. Most advertisers solely focus on Google, but the Bing search engine still captures about 30% of online search queries every day. Due to their being less advertisers on the platform, cost per clicks tend to be cheaper than Google. A dollar can stretch a lot further on Bing.
As platforms shift exclusively to automated bidding, the need for lean hygienic data imported directly into the platforms is a fundamental requirement. This means making sure the conversion data is accurate and measured not only from a ROAS perspective, but also from a CAC and New Customer ROAS.