1.5 Billion users and counting
TikTok is the fastest growing social media platform in the last year. The app itself has transitioned over time and as more and more individuals use the app, the demographic starts to broaden. Many of our clients first reaction is that it’s still just an app for kids, but in reality the demographic is getting older, faster. If we learned anything from Facebook is that younger generations adopt first and then there is a large wave of elder users.
As a TikTok ad agency, we want to make sure that we are deploying the right creative against the right audience. We have a robust content creation process that breaks down: concept, scripts, hooks, and cta.
Short form content
Short form content is getting tighter, more interesting, and extremely consumable. If you’ve ever used the app, you’ll know what we mean. Creative is king here. Standing out within your audience is going to be a challenge, but totally achievable with the right strategy. We not only help design TikTok friendly content, but also serve it to our target audience.
We have a variety of examples of top performing content that our clients can choose from and then we customize it for your needs. It’s important to make sure that the content feels native to the platform, especially in the ad age of ‘infinite scrolling’.
One more common strategy that we use, is using the ‘spark’ functionality which allows us to ‘boost’ content that was created from content creators. This can add trust and authenticity to our creative.