High-Intent Ad Campaigns on Google and Microsoft
Lockhern Digital builds and manages highly targeted pay-per-click campaigns on Google Ads and Microsoft Advertising, so your business appears at the right time, in front of the right audience. Increase visibility, drive qualified traffic, and boost conversions with ads tailored to how your customers actually search.
Trusted by brands like Qosina, TEMPTU, RingBoost, Xero Shoes, and Society Awards.
The short version
- Google and Microsoft Ads (also called PPC or paid search) place your business at the top of search results on Google and Bing the moment someone searches for what you offer.
- You reach a targeted audience by keyword, location, device, and intent, and you only pay when someone clicks.
- Lockhern Digital plans, builds, and continually optimizes your campaigns to increase qualified traffic and conversions while protecting your ad spend.
Brands that trust Lockhern Digital
What Are Google and Microsoft Ads?
Google and Microsoft Ads are paid search advertising platforms that let your business appear at the top of search results on Google, Bing, and their partner networks. Using a pay-per-click (PPC) model, you bid on the terms your customers search for and pay only when someone clicks your ad. Because campaigns are targeted by keyword, location, device, and audience, your budget reaches people who are actively looking for your product or service, at the exact moment they are ready to act.
Why Paid Search Advertising Works
You reach customers at the moment of intent
Unlike ads that interrupt people, search ads appear when someone is actively looking for what you sell. That intent is what makes paid search one of the fastest, most measurable ways to turn searches into leads, calls, and sales, often while your organic rankings are still building.
What you miss without it
- Top-of-page visibility that your competitors are already buying
- Immediate, trackable traffic while organic SEO builds over time
- Qualified clicks from people who are ready to buy, not just browse
What Our Google and Microsoft Ads Management Includes
One engagement that covers the strategy, build, and day-to-day optimization needed to turn paid search into a reliable source of leads and sales.
Precision Targeting
We put your business in front of the right people by building campaigns around the exact searches your customers make. Targeting by keyword, location, device, and audience means your budget reaches buyers with real intent, on both Google and Microsoft (Bing).
- Search engine visibility on Google and Microsoft
- Targeted campaigns by keyword, location, and audience
- Search, Shopping, and Performance Max coverage
Cost-Effective Results
You only pay when someone clicks, and we make every click count. Through smart bidding, tightly themed keyword lists, and continuous refinement, we optimize your ad spend so more of your budget goes toward clicks that convert and less is wasted on the wrong traffic.
- Cost-effective, pay-per-click results
- Optimized ad spend and smart bidding
- Negative keywords that cut wasted spend
Traffic and Tracking
Strong campaigns are measured, not guessed. We drive qualified visitors to your site and track what happens next, so you can see which keywords, ads, and audiences produce leads and sales, and we keep improving from there.
- Increased, qualified website traffic
- Conversion tracking and performance reporting
- Ongoing ad and landing page testing
How Lockhern Digital Manages Ads Differently
Our Philosophy
We treat your ad budget like our own. Every campaign is built around your business goals, not vanity metrics, so spend maps to leads, calls, and revenue you can actually see.
Data-Driven Management
We combine platform expertise with continuous testing. Bids, keywords, audiences, and ad copy are refined on real performance data, not guesswork, across both Google and Microsoft.
Transparent ROI
Every action we take is tied to outcomes. You will see what is working, what is improving, and what is next, with clear reporting and no fluff.
How Our Paid Search Process Works
A clear, four-step path from audit to measurable results on Google and Microsoft.
Free Ads Audit
We review your current Google and Microsoft Ads accounts, or your goals if you are starting fresh, and pinpoint where budget is wasted and where the opportunity is.
Strategy and Build
We map keywords, audiences, and budgets into a plan, then build tightly structured campaigns with compelling ads and accurate conversion tracking.
Launch and Optimize
We go live and actively manage bids, keywords, negatives, and ad copy, cutting wasted spend and lifting quality scores and click-through rates.
Measure and Scale
You get transparent reporting tied to leads and sales, and we scale what works to grow results while protecting your return on ad spend.
Google and Microsoft Ads FAQs
What is the difference between Google Ads and Microsoft Ads?
Google Ads shows your ads across Google Search and its partner network, which reaches the largest search audience. Microsoft Advertising (formerly Bing Ads) shows your ads on Bing, Yahoo, and DuckDuckGo, often at a lower cost per click and reaching an audience that can skew older and higher income. Running both lets you capture more qualified searches and stretch your budget further, and we manage and coordinate campaigns across both platforms.
How much should I budget for paid search advertising?
Budget depends on your industry, location, and how competitive your keywords are. Paid search is flexible, so you can start small and scale as results come in, and because it is pay-per-click, you control your daily and monthly spend at all times. During your free audit we recommend a starting budget based on realistic click costs and the search volume for your services.
How is paid search different from SEO?
SEO earns organic rankings over time, while paid search buys immediate visibility at the top of the results. Ads can drive qualified traffic on day one and give you fast, measurable data, while SEO builds long-term authority. Most businesses get the best results by running both together, and we can align your ad strategy with your organic search efforts.
How do you make sure my ad spend is not wasted?
We build tightly themed campaigns, use negative keywords to block irrelevant searches, set smart bidding toward your goals, and continually test ads and landing pages. Combined with accurate conversion tracking, this focuses your budget on the clicks most likely to become customers and steadily improves your cost per result.
How soon will I see results from paid search?
Because ads can appear as soon as your campaigns are approved, you can start getting clicks and traffic within days. Early performance data then guides optimization, and most accounts see steady improvement in cost per lead over the first several weeks as we refine targeting, bids, and ad copy.
Will I be able to see how my campaigns are performing?
Yes. We set up conversion tracking and provide transparent reporting that ties clicks and spend to real outcomes like leads, calls, and sales. You will always know how your budget is performing and what we are doing to improve it.
Let's Talk
Ready to turn searches into customers? Get a free Google and Microsoft Ads audit and see exactly where your budget is working, where it is being wasted, and where the biggest opportunities are.