When it comes to TikTok, content is more important than targeting. Ads must feel native to the platform.


TikTok is a entertainment app, so finding ways to engage and create a “thumbstop” is how we approach the channel.

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We use a combination of analytics and post purchase survey to help attribute sales to TikTok.

1.5 billion users and counting!

TikTok is the fastest growing social media platform in the last year. The app itself has transitioned over time and as more and more individuals use the app, the demographic starts to broaden. Many of our clients first reaction is that it’s still just an app for kids, but in reality the demographic is getting older, faster. If we learned anything from Facebook is that younger generations adopt first and then there is a large wave of elder users.

Short form content is getting tighter, more interesting, and extremely consumable. If you’ve ever used the app, you’ll know what we mean. Creative is king here. Standing out within your audience is going to be a challenge, but totally achievable with the right strategy. We not only help design TikTok friendly content, but also serve it to our target audience.

See our case studies